Day 2 | Tuesday, June 13, 2017

WEAR 2017 | Day 2

WEAR 2017 | Conference Day 2

  1. Welcome & Opening Remarks

Session I: Fashion and Tech: What’s Next

  1. Panel: Wearable, Patchable and Implantable

    Moderated by Dr Elizabeth Churchilll, Director of User Experience at Google

    Panelists include:

    • Dr. Patrick Kramer, Founder, Digiwell
    • Jon H. Werner, Innovation Explorer, Sr. Director, adidas
    • Ben Cooper, Managing Director, IoClothes


  2. Learnings from Facebook VR Release

    Alicia Berry, Product Manager for Oculus VR, Facebook

    This talk will discuss the launch of Facebook’s first foray into Social VR media:  the learnings and the outcomes. In addition, Alicia will provide her perspective on where VR is going in the future and some of the ways wearables could interact with social media in VR.

  3. Fashion & Tech under Trump: How the Obama Administration laid the ground work in Fashion Tech Policy, and what's on the road ahead.

    Vikrum Aiyer | Senior advisor for innovation and manufacturing policy in The White House National Economic Council of President Obama's Administration

    This talk will highlight how companies should new product development in the smart fabrics/revolutionary textile space, and how IP policy or trade policy could affect the sector as the "Internet of Things" increasingly gets regulated. It will also highlight plans/efforts of the last Administration vs the current Administration, and sift through answers that may be of interest to the audience, including: 


    • What are the limits to data capture as it relates to privacy in a more intelligent world? 
    • How might IoT companies be impacted by recent security failures in IoT? 
    • What is missing in the IoT landscape that is on the radar of the Department of Commerce or the White House?
  4. The Transformational Future of Wearable Devices and Experiences

    Dan Ledger | Founder of Path Collaborative

    We are still in the very early days of wearable technology. The wearable devices and experiences that will emerge over the next 5-10 years will be transformative and offer the promise to help people live happier, healthier lives and reduce the cost of healthcare.  Innovations in sensor and component technology, behavioral science and artificial intelligence are driving this transformation. Creative companies are leveraging these innovations to develop radical new approaches that weren't possible and/or economical even a few years ago. This session will present a view of where we are today with wearable technology, where we're headed, and provide a pragmatic look at the biggest challenges we face, and how we might solve them.       

  5. Morning Networking Break

Session II: Wearables for Sports

Moderator: Beth MacDonald, VP Business Development, Dragon Innovation

  1. Building Better Athletes

    Boden Westover | Director of Marketing of Catapult

    Catapult enlightens sport with scientifically-validated analytics, obtained with the most advanced wearable technology in the world. With over 1100 elite teams using the technology to mitigate the risk of injury, assess readiness for competition, and quantify return to play, Catapult is making strategic moves to own the entire elite athlete performance enhancing technology platform. Catapult's Director of Marketing, Boden Westover, will explain how the company started, how teams are using the technology to keep star players in uniform, and where wearables in elite sport are going.

  2. Smart Coaching with Biomechanics – Leveraging the Power of Accelerometers

    Christophe Ramstein | CEO of Myotest

    This talk will demonstrate the next generation in sports wearables for runners.  Going beyond GPS and Heart Rate monitors, Ramstein will  demonstrate  how advanced software algorithms can capture data from accelerometers found in everyday wearables,  to deliver a powerful,  personalized smart coaching service  based on a runner's own unique physiology.   By aggregating basic running data such as step count, distance and speed with Biomechanics data, a Smart Coaching service can provide  runtime feedback on speed, cadence, stride length and power levels needed to achieve a running goal. With the power of biomechanics and a personalized Smart Coach, runners can achieve their performance goals confidently, improve their efficiency, and select the right shoes.

  3. Physiological Analytics for Elite Sports and Beyond

    Joni Kettunen | Founder of Firstbeat

    In this session, Joni Kettunen, Ph.D., founder and CEO of Firstbeat delivers insight into the physiological analytics being used in today’s most advanced sports wearables. He reveals how the ability to automatically detect user fitness levels unlocks a wealth of opportunity for personalized training and precise exercise prescription. He will also describe how physical activity is being quantified in terms its impact on future fitness levels and the key role this plays in ensuring a balanced approach to matters of recovery. An emphasis will be placed on the provision of scientifically grounded feedback in presented in actionable form. The conversation will conclude with a description of how analytics created for elites sports applications have made their way into wearables designed for fitness enthusiasts and daily life alike. The result is a wearables enabled path towards healthier, happier, more productive lives.

  4. Networking Lunch

Session III: Tech for Mass Customization

The personalization of smart fabrics and wearables

  1. Wear-Tech Innovates Retail Experiences for Consumers

    Stacey Burr | VP General Manager, Digital Sport of adidas

    Adidas’ store, dubbed Knit for You, is part of the research project ‘Storefactory’, funded by the German Federal Ministry of Economics and Technology. The store concept is based on a digitalized purchase from the beginning to the end and can directly integrate customer feedback. Becoming part of the creation process and receiving a customized sweater directly in the store is a nice experience. However, this talk will also address questions as to if the concept will be suitable for a broader range of customers and will be able to compete with discounters. 

  2. The Evolution from Static-3D Scanning

    Chris Lane | CEO of 3dMD

    With the increasingly rapid-pace developments in Materials Science and communication platforms, today’s manufacturers have the opportunity to revolutionize our wardrobe from pairing solitary garments together to wearing an interactive ensemble of clothing (and accessories) that enhances, and possibly improves, a person’s every-day experience in the world. These advancements are challenging the well-established supply chain status quo to rethink generic apparel design based on an aggregation of fit models (mannequins).

    To move forward it will be vital for manufacturers to better understand and quantify anatomical shape to submillimeter precision from a functional standpoint as individuals move through their daily routines. My talk will chart 3dMD’s voyage of discovery from our early pioneer work imaging young children to support 3D surgical and treatment planning to our development of the world’s most sophisticated dense temporal-3D motion capture devices now being used to by leading manufacturers, teaching hospitals, and research institutions worldwide to document shape and update our understanding of shape change through human dynamics.

    My goal is to document 3dMD’s voyage with case studies and examples to further stimulate the imagination on just what can be achieved in this exciting period of industrial innovation. 

  3. Fashioning Apollo

    Nicholas de Monchaux | Author of Fashioning Apollo

    When Neil Armstrong and Buzz Aldrin stepped onto the lunar surface in July of 1969, they wore spacesuits made by Playtex: twenty-one layers of fabric, each with a distinct yet interrelated function, custom-sewn for them by seamstresses whose usual work was fashioning bras and girdles. This book is the story of that spacesuit. It is a story of the triumph over the military-industrial complex by the International Latex Corporation, best known by its consumer brand of "Playtex"—a victory of elegant softness over engineered hardness, of adaptation over cybernetics. The twenty-one-layer spacesuit offers an object lesson. It tells us about redundancy and interdependence and about the distinctions between natural and man-made complexity; it teaches us to know the virtues of adaptation and to see the future as a set of possibilities rather than a scripted scenario.

Smart Fabrics Track

Session IV: Sustainability Innovation

Sustainable Smart Fabrics are a challenge. This session will talk about how we can blend technology and sustainability (eco- friendly) together.

Moderator: Beth MacDonald, VP Business Development, Dragon Innovation

  1. Sustainability as a Constraint for Innovation

    Claudia Richardson | Leader, Materials Innovation Team of Patagonia

    Patagonia has made some very bold choices that have proven fruitful, with material innovation, including the re\\collection which includes 100% recycled down, polyester and wool.

  2. Recycling Cotton Garment Waste

    Stacy Flynn | CEO & Co-Founder of Evrnu

    Evrnu purifies cotton garment waste, converts it to a pulp, and extrudes it as a pristine new fiber for the creation of premium textiles.  It is finer than silk and stronger than cotton.  Evrnu gives an upgrade to something we already need and want - beautiful clothing - with significantly less environmental impact compared to our best alternatives.  It is the first invention of its kind to be commercialized in the U.S.

  3. Panel: Innovations in Fabrics Sustainability and Recycling

    Panelists include: adidas, EVRNU, University of Georgia, Western Michigan,

    Moderator: Michael Reidbord, Chief Operating Officer, Loog Inc.

    Panelists include:

    • Gajanan Bhat, PhD, FTI,  Georgia Athletic Association Professor of Fibers and Textiles, Adjunct Professor, College of Engineering, Head, Department of Textiles Merchandising & Interiors,  University of Georgia
    • Kathryn Fleming, Color and Materials Design, Adidas
    • Stacy Flynn, CEO & Co-founder, EVRNU


  4. Closing Remarks from the Moderators

  5. WEAR 2017 | adidas Networking and Mentoring Reception

    Sponsored by adidas

Wearable Technology Track

Session IV: Working Wearables for Working People

Moderator: Michael Reidbord, Chief Operating Officer, KLoog Inc.

  1. Wearable Technology for First Responders. Ready or Not?

    Mark Mordecai | Director of Business Development of Globe Manufacturing Company

    The leading cause of line of duty deaths for firefighters is cardiac events.  Challenging environmental factors and a host of personal factors combine in complex ways particularly during and after fire suppression to trigger physiological responses that all too often lead to death or disability.  And the biggest fear of firefighters is not fighting the fire; it’s being unable to locate and rescue a downed team member.  Under these circumstances, wouldn’t you want to deploy physiological monitoring and location tracking on firefighters and other at risk emergency responders?  And with all our technology surrounding wearables, why doesn’t every fire department already use such a system?

    Globe Manufacturing Company has been developing a Wearable Advanced Sensor Platform – WASP – for 10 years and is the only company in the world today with a commercial physiological monitoring and location tracking system dedicated to serving the critical needs of public safety personnel.  Mark Mordecai who has led this project since inception will discuss the challenges and successes surrounding this effort and speak to the gaps that remain in order for it to achieve its full potential for users and to become a viable business for its owners.

  2. The Smart Integrated Uniform - a Human to Ship Platform for the US Navy

    Clare King | Founder and CEO of Propel LLC,

    Propel is currently engaged in work with the US Navy on the human to ship interface and was just selected for a Defense Health Agency Phase I SBIR for development of compression garments for physiology monitoring. 

  3. Wearable Solutions for the Hospitality Industry

    James Tsai | Creative Director of Nytec Inc

    Nytec helped Carnival Corporation create the world’s first IoT-based guest experience platform to enable a new level of immersive experiences in the global hospitality industry.  Learn why it takes infinite creativity, deep technical expertise, and seamless collaboration across a multitude of different disciplines to bring IoT products and systems to life.  More importantly, how these learnings can help other category leading companies create IoT/Wearables that can help transform their category or industry.

  4. Panel Q&A

  5. Closing Remarks from the Moderators

  6. WEAR 2017 | adidas Networking and Mentoring Reception

    Sponsored by adidas