WEAR Conference Advisory Board

WEAR 2017 Consulting Experts

  • Stacey Burr

    VP General Manager, Digital Sport adidas

    As VP, General Manager of adidas Digital Sport, Stacey Burr leads the creation, development and operations of miCoach® wearable sports electronics, digital sport and app experiences. Their aim is to build a deeper connection to consumers through sports coaching and fitness services, which ultimately lead to  positive fitness behavior change.

    Stacey is a leader in the field of wearable sensing technology.  Following a career at DuPont, she founded and served as CEO of Textronics Inc, a pioneer in electro-textiles. Textronics led the commercialization of e-textiles with the first wearable sensor garments for fitness and health. In late 2008 she successfully sold the Company to adidas. 

    Her team at adidas subsequently developed and launched the miCoach® Elite athlete monitoring system in 2013.  Major League Soccer, in the United States, adopted the miCoach Elite system across the entire league, making MLS the first professional Smart League.  

    Ms. Burr has a bachelor’s degree in industrial engineering and an M.B.A, with a marketing and operations emphasis, from Purdue University. She is the co-inventor of 16 patented materials and process technology innovations in wearable electronics. Stacey chairs the Smart Fabrics and the Wear Tech UX annual conferences.  In addition to her position with adidas, she also stays active in the fashion tech and consumer health venture start-up communities.

  • Kate Drane

    Senior Director of Midwest Outreach for Design, Tech and Hardware Indiegogo

    Kate Drane is Indiegogo’s Senior Director of Outreach for Tech and Hardware. Coining herself as a VC of the people, Kate has led hundreds of companies, including Misfit Wearables, Jolla and Canonical, to secure funding on Indiegogo.

    In addition to working at Indiegogo, Kate is the co-founder and CMO of The Can Van, the world’s first mobile beer canning service made to bring reasonably priced and environmentally friendly packaging options to California breweries. She met her co-founders while attending Presidio Graduate School, where she received her MBA in Sustainable Management.

    Kate is passionate about serving her local community, and sits on the advisory board for Catalyze Chicago, Goodcity Chicago and Brewed in Chicago.

    Kate frequently speaks at events around the world including Engadget Expand, CES and TEDx.

  • Hap Klopp

    Chairman Obscura Digital

    Among his many exploits, Mr. Klopp was the founder of the iconic brand, The North Face, where he served as President and CEO for over 20 years.  During that time The North Face was honored with many awards for being the best managed company in its industry, including being lauded by Business Week Magazine for providing one of the highest quality products of any company in the United States.  By combining technology with available materials in the market, Mr. Klopp led The North Face to its position as the largest and most technically advanced company in its industry and one of the largest privately held companies in the San Francisco East Bay. 

    Adventurer and executive, Hap Klopp is one of the acknowledged experts in Brand building world round.   He has run numerous companies and spoken around the world on brand,  marketing, strategy, adventuring, leadership, entrepreneurship and the human side of management.  He was one of the first 10 people to raft the Zambezi river, has skied around the globe, raced boats, climbed mountains and plays a fair game of golf and tennis.  He has been highlighted on national television and in such publications as BusinessWeek, Forbes, The Wall Street Journal, Inc. Magazine, Success, and San Francisco Focus Magazine.

    After selling his highly successful company, he began an international management consulting firm, HK Consulting, with offices in Berkeley, CA and Tokyo, Japan.  He has simultaneously invested in and participated in a number of entrepreneurial ventures including serving on numerous Boards including Cocona/37.5. He lectures at major business schools including Cal, Carnegie-Mellon, Hult, Stanford and MIT.   He also chairs a number of conferences on Wearable Technology.   Concurrently he has written the highly acclaimed book on leadership called: “Conquering The North Face, an Adventure in Leadership” and, has just released a second business book called, “ALMOST—12 electric months chasing a Silicon Valley dream.”  He combines all of this with his ongoing sporting and adventuring activities and spending time with his family in the San Francisco Bay Area.

  • Dan Ledger

    Founder Path Collaborative

    Dan Ledger is founder and principal at Path Collaborative, an advisory and research firm working at the broader intersection of wearable technology, connected health, IoT and machine intelligence.  Path Collaborative is a network of industry experts who help OEMs and service providers in the wearable technology space with product strategy, partnerships, go-to-market planning, and technology differentiation. 

    Prior to forming Path Collaborative, Dan was a principal at Endeavour Partners where he led a great deal of work and research on wearable technology. He has advised numerous startups, larger service providers, and OEMs on product definition, service design, ecosystem strategy, and go- to-market planning within this space. Dan has appeared on NPR, Bloomberg and CNN talking about the future of wearable technology. His research in wearable technology has been covered by GigaOm, The Guardian, Fast Company, Fortune, Forbes, TechRepublic, and CBS. Dan has multiple engineering degrees from Washington University in St. Louis and a Masters degree from MIT.

  • Beth Macdonald

    VP Business Development Dragon Innovation

    Beth is Dragon Innovation's VP of Business Development. She is responsible for both business growth as well as serving as account executive, working closely with Dragon customers such as Zuli, Jibo, Insensi, and many more. In addition, Beth oversees Dragon's content, communications, social media, and public relations. 

    Formerly a VP of Marketing for Live Nation, Beth led the marketing and promotion for thousands of live events over the course of a decade, including launching the first ever concert at Fenway Park. 

    Outside of work, Beth is passionate about exercise, including running and yoga, cooking, being outside - especially if it involves the beach or the woods - and most importantly, time spent with her daughter, husband, and furry best (dog) friend, Kirby. 

    Beth holds a Bachelor's degree from Cornell University. 


  • Tom Martin

    Professor Bradley Department of Electrical and Computer Engineering Virginia Tech

    Tom Martin is a professor in the Bradley Department of Electrical and Computer Engineering at Virginia Tech, where he is the co-director of the Virginia Tech E-textiles Lab. He received his Ph.D. in Electrical and Computer Engineering from Carnegie Mellon University and his B.S. in Electrical Engineering from the University of Cincinnati.

    His current research includes electronic textiles, location-based applications, and interdisciplinary design teams for pervasive computing. Martin is vice-chair of the IEEE Technical Committee for Wearable Information Systems and has published more than 50 refereed technical articles. In 2006 he was invited to the White House to receive the NSF Presidential Early Career Award for Scientists and Engineers for his research in e-textile-based wearable computing.

  • Cindy Soo

    Innovation Director & Strategist Cindy Soo

    With over 17 years of professional design experience, consulting for Fortune 500 companies across Asia, the US, and Europe, Cindy's expertise is in delivering world-class strategies to foster innovation. Her passion for design thinking, collaboration, and fashion has fueled her drive to lead companies in creating sound strategies in enabling for engaging and meaningful experiences in the Connected Living arena, most notably in Wearables and Connected Spaces such as the Home, Automotive, and Retail.

    As a visionary, Cindy defines new segments and sectors, identifies disruptive opportunities, drive enabling technology roadmaps, and develops new business models, while holding true to customer- and user-centric Design Thinking methodology.

    Cindy is currently consulting in the Connected Living space in Strategy and Business Development. She speaks at conferences and hardware workshops, guides both senior executives and academia, and adopts the role as a Fusionist to bridge the gap between Design, Engineering, Research, Science & Technology, the "User", and the Brands we adopt everyday. 

  • Desney Tan

    Senior Director Microsoft

    Desney Tan is Senior Director of the Microsoft Medical Devices Group and an affiliate professor in Computer Science and Engineering at the University of Washington. Desney has spent the last decade or two building mobile and wearable devices that digitize the world and human body, and applying signal processing and machine learning to make sense of it all.

    Desney was honored as one of MIT Technology Review's 2007 Young Innovators Under 35 for his work on brain-computer interfaces, named one of SciFi Channel's Young Visionaries at TED 2009, as well as Forbes' Revolutionaries: Radical Thinkers and their World-Changing Ideas for his work on Whole Body Computing, and is a US National Academy of Sciences Kavli Fellow. Outside of work, Desney enjoys spending time with his wife and two sons (aged 8 and 11) and investing in promising new startup companies and talent. 

  • Dr. Patricia Wilson

    President and Principal Fabric Works

    Dr. Wilson is a materials scientist with fifteen years of industrial research experience in the development, characterization and application of materials in complicated systems. Previous to founding Fabric Works in 2005, Dr. Wilson was Principal Scientist in the Electronic & Biomedical Materials & Systems Division of Foster-Miller, Inc.   Dr. Wilson had a broad range of experience at Foster-Miller, often serving as the technology integrator on multidisciplinary programs.  A common theme among the programs she managed at Foster-Miller are those that combine materials science and optical or electro-optic devices in wearable systems such as physiological monitoring systems, short range communication harnesses, and on-the-body devices.


    Between 1998 and 2005 she was the lead technologist developing a business area in electronic textiles.  Her past and present work investigates how to use common conductive textile materials and techniques to build integrated networks, antenna systems and higher-level input-output devices. Through numerous military and commercial product launches she has become known as a leader in this emerging field.  Most recently she edited the first technical book on electronic textiles and is served as a technical advisor to an exhibit entitled “Extreme Textiles: Designing for Performance” which debuted at the Smithsonian in April of 2005.  Dr. Wilson received her Ph.D. and M.S. in materials science and engineering from the University of Michigan and her B.S. in materials science and engineering from M.I.T. 

    Highlights of Dr. Wilson's developments in Smart Textiles or E-Textiles for wearables include:

    • §  Technical Leader for Soldier System IPT for the Objective Force Warrior Program, Phase I, Eagle Team (September 2002 - May 2003).  Coordinated technology integration of over 50 people across 14 organizations in 16 disciplines, resulting in the award of $100 million Phase II contract to Eagle Team.  Team conceptualized and produced prototypes of new soldier combat uniform – 4 prototypes produced in 8 months.  Final ensemble design won Industrial Fabrics Association International (IFAI) 2003 International Award for Excellence.
    • §  Developed and grew Electronic Textiles Team from initial contract to team with over $5 million in R&D contracts. 
    • §  Technical lead on entire development phase of Malden Heat Blanket, the first E-textile consumer product to market.  Product concept to market took 22 months.
    • §  Participated on team to develop Northface MET5 Jacket for Malden Mills.
    • §  Principal Investigator, Narrow Fabric Cable Development.  Conceptualized and prototyped narrow fabric USB cables, leading to $3 million in additional government programs, a patent, and the invitation to participate in the Objective Force Warrior program.
    • §  Principal Investigator, Body-Borne Textile Antenna Development. Led collaboration of Foster-Miller team with BAE Systems antenna specialists.
    • •     A Phase I and Phase II SBIR effort to develop a Integrated Tactile Transduction       Garment for In-Flight Spatial Orientation which incorporates wearable sensors.
    • •           The design and manufacture of an ergonomic wearable computer vest for a commercial company for use by the U.S. Post Office.
    • •           Serving as the product development team for Malden Mills to develop high-value added products for commercial introduction in both the home good and sportswear market.

    Previous to focusing on wearable systems, Dr. Wilson served as a technology incubator in the Emerging Technologies branch at Foster-Miller.  There she was responsible for identifying new fields of nanotechologies and how they could be applied to solve problems in the military, commercial product, and medical fields.  She was instrumental in bringing in and building the current areas in nanotubes, nanoclays, self-assembled polymeric coatings, and dendrimers.

    Dr. Wilson was the lead materials scientist within Foster-Miller on photopolymer/liquid-crystal composites for holographic recording.  She has also been involved at Foster-Miller with both management and technical effort for development of bio-engineered molecularly oriented optical devices (using bacteriorhodopsin), for development of electroluminescent polymeric materials for electronic displays, and for improved transparency materials for barrier packaging of electronic displays.

    Dr. Wilson formed Fabric Works in 2005 with an interest in applying her knowledge of wearable systems to commercial product design.  Since founding Fabric Works, she has built a stable of clients in the medical and commercial products industries.