adidas and the WEAR Conference are pleased to present the Women in Wearables Fireside Chat on Wednesday, May 25th.
This Fireside Chat will provide an exploration of the impact of women contributors to the wearables industry, and will celebrate successes, and address challenges and opportunities through the personal experiences of the moderated panel.
Moderated by Liza Kindred, author and Founder of Third Wave Fashion, and accompanied by panelists:
Monisha Perkash, CEO & Co-Founder, Lumo Bodytech
Stacey Burr, VP General Manager, Adidas Digital Sport
Francesca Rosella, Creative Director, CuteCircuit
Jesse Asjes, Assistant Professor Textiles, Rhode Island School of Design
We caught up with Liza Kindred, Stacey Burr and Monisha Perkash for a sneak preview of the subject matter for the Women in Wearables Fireside Chat.
WEAR: In your opinion, what are the major contributions women have made to the wearable tech industry?
Liza Kindred: One of the best things about wearable tech today is that women are involved from the soup to the nuts–that is, we're involved in every aspect of the process.
Some of the best startup entrepreneurs in the space right now are women who are addressing their own needs and desires.
Stacey Burr: Women have made major contributions to the wearables field, from patented innovations, to founding game-changing companies, to leading the DIY tech-hack wearables space. Women scientists, makers and entrepreneurs have gone “wrist-to-wrist” with their male colleagues in the evolution of smart apparel and wearables.
Great wearables demand expertise in hard science, behavioral insights, fashion, materials, assembly techniques and social science. If you look at the impressive and eclectic backgrounds of many female leaders in the wearables field, I believe that the emerging industry was natural magnet because it allowed them to bring their cross-functional skills to the table. Where else could a PhD in material science and engineer who also happens to be a world expert in lost-art embroidery techniques bring both of her passions together?
WEAR: Why is it so important women participation in tech development - especially related to creating products with consumer experience in mind?
Stacey Burr: Women buy more wearables, download fitness apps, and are more influential in multi-generation health and wellness decisions for the family than are men. Women are the coveted consumer target in the wearables space. As such, there is a terrific need and opportunity for women scientists, entrepreneurs, designers and UX experts to lead the charge in this emerging field to bring products and experiences to life, with the target consumer in mind.
Liza Kindred: Diversity of all kinds matters a great deal to the world of wearables. When women are part of the creation of our products and experiences, there is more opportunity to develop thoughtful, imaginative, worthwhile things–and maybe even make the world a little better along the way.
Monisha Perkash: It is important that women participate in tech because its good business sense to have the perspective of half the population, who control the majority of purchasing power, represented on your team. In the wearables market, women outnumber men among prospective buyers by 8 percent. But wearable tech companies are most often run by men, hire male designers, and implement technology that is most appealing to men. The result is products that don’t speak innately to women. You can’t just “pink it and shrink it” and call it a day. What you’re losing by not including women is something critical to your business: customers.
The Women in Wearables Fireside Chat will provide frank and thought-provoking discussion regarding the role of women in technology, today and in the future. Join WEAR and adidas in the Seaport Amphitheatre starting at 5:15pm on Tuesday, May 24. For more information, follow the link below.
The Women in Wearables Event See the Agenda Register for WEAR